Projecting tomorrow’s technology.

PRISMA is your professional technology integrator for innovative business solutions. We specialise in semiconductor and system components – from design-in processes and project development to business consultancy. With our many years’ experience, we are able to assist you by developing and implementing new business ideas in the fields of embedded systems and the Internet of Things.

You benefit from innovative solutions that represent state-of-the-art technology at a competitive price. Regardless of whether it is hardware, software or business-model development – we always focus on your sustainable success.

Want to know more? Contact us.

News

Nuvoton introduces the versatile Arm® Cortex®-M4 M433 series, enhancing MCU application diversity and catering to a wide range of needs from entry-level to high-performance applications

As the industrial 5.0, artificial intelligence, and Internet of Things (IoT) applications continue to expand, the demand for diversified MCU products in the market is increasing. Nuvoton is committed to strengthening its MCU application strategy, optimizing specifications in various vertical domains, and covering a broad spectrum of applications from entry-level to high-performance.

Our product lineup continuously delves into niche markets, providing customers with a more sustainable product portfolio. The latest Arm® Cortex®-M4 M433 CAN/USB FS series is optimized specifically for industrial control, Battery Management Systems (BMS), MiniLED control, and other fields. This product line is designed to be versatile, providing ample room for innovation while highlighting Nuvoton’s flexibility in serving high-versatility markets.

The M433 series is equipped with an Arm Cortex-M4F core, capable of running at speeds of up to 144 MHz while maintaining low power consumption. With a deep sleep mode power consumption of just 0.35 microamps, the series carefully considers the special requirements of various applications.

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News

indie Semiconductor Announces Strategic Investment in AI Processor Leader Expedera

indie Semiconductor announced a strategic investment in Expedera Inc, a leading provider of scalable Neural Processing Unit (NPU) semiconductor intellectual property (IP).

The partnership will deliver customized artificial intelligence (AI) enabled processing capabilities for sensing solutions targeting Advanced Driver Assistance Systems (ADAS) and includes a commercial agreement to integrate customized Expedera OriginTM NPU processing solutions into future indie products.

According to S&P Mobility, by 2029 over 50 percent of vehicles will incorporate Level 2 and above driver automation capabilities, representing a $28 billion ADAS semiconductor opportunity. Deployment of these ADAS systems – driven by safety regulation and New Car Assessment Programs (NCAP) – mandates high performance, power efficient AI-based object detection and perception processing to enable functions including Lane Keep Assist (LKA), Blind Spot Detection (BSD), Automated Emergency Braking (AEB) and Driver and Occupant Monitoring (DMS/OMS). Expedera’s Origin NPU solutions will enhance indie’s growing multi-modal ADAS silicon and software portfolio with advanced Neural Network (NN) processing capabilities.

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News

Winbond: Enhancing the Future Driving Experience: The Power of Memory in Camera Monitor Systems

According to the World Health Organization, approximately 1.19 million people die each year as a result of road traffic crashes. The challenge automakers have is deciding what types of cameras or sensors to implement to help prevent accidents, and making sure they meet various regulations. Camera monitoring systems or (CMS) represent a significant milestone in the ongoing evolution of automotive technology and safety. In this article, we explore how CMS is transforming the driving experience, highlighting its numerous advantages and the vital role of memory technology.

Wind Resistance and Noise Reduction: Conventional mirrors create wind resistance at high speeds, impacting fuel efficiency. CMS, with its streamlined design, reduces wind resistance and minimizes wind noise, while enhancing a vehicle’s aesthetics. In fact, CMS can save up to 1.3% of fuel consumption, a particularly welcome feature for all-day drives.

Blind Spot Elimination: CMS provides an expanded field of view compared to standard mirrors, effectively eliminating blind spots. It automatically adjusts the viewing angle when changing lanes, reversing, or parking, thereby improving convenience and safety.

Weather Resilience: Unlike traditional mirrors, CMS remains unaffected by adverse weather conditions, such as mist and ice. It also excels in challenging scenarios, such as low light, poor visibility, or glare.

Competencies

Successful cooperation is based on mutual trust. Through open dialogue, we will get to the core of your company’s identity and harness your company’s full potential. Your needs and challenges drive our activities. Together, we create a scenario that is then put into action with our partners (see list of partners here). Hardware, software or a grand idea without a concept behind it is just “off-the-shelf technology”. But you should expect more: embedded systems that are tailored perfectly to your needs. That’s tailored technology.

ANALYSIS

Each process starts with an honest assessment of the current situation, taking market conditions and your core areas of expertise into account. We regard this phase as an open exchange of information in an open-minded and unrestricted way. As a trusted partner and challenger, the greatest possible benefit for you is our biggest goal.

Therefore we accept rejections, restrictions or changes to an existing order during the analysis phase. Three questions are key in this context: What do you really want to achieve? Which barriers are you confronted with? Will it take your company forward?

CONCEPT

In the concept phase, your wishes and needs are translated into proposed specific solutions and matched with the portfolios and skill sets of our partners. You will profit from our semiconductor, system and market experience as well as from our capability to make technical resources available.

The proof of concept covers not only technical but also commercial aspects providing the foundation of your business decisions.

IMPLEMENTATION

Now the “doing” phase starts: PRISMA brings together the right resources at the right time in the right place. We take care of the project management using the latest techniques as well as escalation and moderation tasks. You will benefit from smooth cooperation and fast time to market by using our extensive partner network and coordination capabilities.

The success of your project is not the end of the story: we stay by your side throughout every stage of the product lifecycle, provide technical support and assist you with sales and acquisition consulting.

Team

Prisma. Passionate Professionals.

Anne Melchior

“For us it’s crucial to always be available for our customers – and make them happy.”

Yvonne Gastpar

“Actions are better than words, so just face the problem and tackle it!”

Thorsten Plahusch

„Coming together is a beginning, keeping together is progress, working together is success.” (Henry Ford)

Oliver Weng

“We say: No way! to no way!”

Tilo Hahn

„When it gets difficult is often right before you succeed.“ (Chris Garret)

Harald Friedrich

„You don’t succeed by being perfect. You succeed by doing good work, consistently.“ (Thibaut)

Detlef Kaminski

“Be prismatic.“

Markets

Automotive

Central Europe, and Germany especially, is a cluster region for the automotive industry and home to many innovation and global market leaders in the OEM and supplier business. Many years’ experience and a wealth of contacts have given us an in-depth understanding of this complex industry. The applications range from classical automotive electronics to innovative infotainment systems, ADAS and car-to-x solutions, as well as other applications relating to autonomous driving. Technology is playing an increasingly important role in the automotive industry – and PRISMA solutions are an indispensable competitive advantage in this context.

Industrial

Industry 4.0 is the greatest driver of innovation in this segment and Central Europe harbours a range of hidden champions among the market leaders. Developments such as Smart Factory demand real-time connectivity, security and safety, paving the way for the Internet of Things, and PRISMA solutions will help you to set the pace and stay ahead in this fast evolving environment.

Consumer

Consumer electronics are also becoming increasingly intelligent and networked at home. TVs, communication devices, watches, appliances and home gateways – the future is becoming even smarter. New yet unknown business opportunities will emerge to challenge your existing business models and will force you to develop new products and services. PRISMA supports you with innovative hardware solutions or fully integrated systems including software, mechanical design and high-quality housing – from sensors to the cloud.